HI, I'M CAROLINE. NICE TO MEET YOU!

Welcome to my corner of the internet! I created this space to help you identify and harness your unique strengths, empowering you to create the life you’ve always envisioned, including the business and career you desire. In other words, this is the place to clarify your Brilliance and use it to create the life/business/career you truly want.

believe that how we approach one aspect of our lives reflects how we approach all aspects. It all begins with understanding and embracing that spark within;) 

A Bit About My Background…

I began working for myself back in 2008 when I left the corporate world and ventured into freelance writing, virtual assistance, and marketing consulting. However, it was in 2016 that I discovered the transformative power of a big part of what I do now – coaching. I hired my first coach to rekindle my passion and drive for my marketing business. Little did I know that coaching would not only revive my enthusiasm but also take me in an entirely unexpected direction.

After coaching my clients strictly in marketing, I decided to get certified as a health and life coach through The Health Coach Institute. I recognized the importance of a holistic approach to success, not only in business but in life. As we work towards our goals, whether it’s professional or personal, we must take our health and lifestyle into account to achieve what success looks like and enjoy it when we get there!

Coaching Was Pretty Powerful for Me…

Coaching unearthed deep-seated fears within me fears that revolved around the belief that I needed to become someone I wasn’t to be successful. I thought I had to adopt a more outgoing and assertive persona that didn’t align with my true self.

My first coach posed questions that forced me to confront my deepest thoughts and fears head-on. Speaking my truth, desires, fears, and insecurities out loud became a powerful exercise in self-discovery. I began to challenge myself in ways I had never done before, and this process revealed a clearer path ahead – one that resonated with my authentic self.

Through this journey, I learned two valuable lessons.

A) I had been running from the things I truly desired in life because I didn’t trust myself. I had placed more trust in the opinions of others than in my instincts.

B) I discovered that I’m a pretty amazing person just as I am. My unique ideas, my love for solitude, my sensitivity to emotions, and even the conversations I have with my dog (anyone else?) all contribute to the uniqueness of my personality.

BTW, while I might claim myself as an introvert, I’ve come to realize that there’s so much more to me than a simple label. Embracing my introversion has given me a foundation to build upon, rather than an excuse to hide behind.

Over time, I’ve leaned into my true self without making excuses for it. This unlocked a deep dive into what I want my life, business, and career to look like, revealing a clear path for me to follow. Just an interesting observation I’ve made over the years.

XO

Caroline Elisabeth

Some personal nuggets about me! 

I went to university to become a social worker. I graduated with a BA in social development studies and certificates in social work and child abuse. I felt very passionate about this line of work (and am inspired by people who are in this line for work) but…

I decided to pursue a career in PR & communications after graduation. I didn’t feel ready to pursue my BSW and MSW in my early twenties and my passion for writing called to me, which led me to enter into a post-grad in corporate communications. 

That world introduced me to a slew of entrepreneurs who inspired me to become one myself. I stepped into my own business as a freelance writer in 2008 after mailing in my office key and resignation with little warning (long story I’ll share with you someday) and that placed me on the whirling path of self-discovery and learning the ins and outs of business! 

I’m a writer. I’ve gone from starting a blog to writing for big online resources like SavvyMom, Mom Resource Canadian Living, and more. And build a successful content marketing & social media management business called Flourish Marketing, including clients in the government, media, and corporate industries.

I’m a mom of two boys who, besides their dad (my husband) are the most important people in my life. They keep me busy and my creativity in check. 

Fluffy TV is my guilty pleasure. I love just sitting on the couch with a glass of wine, watching Real Housewives or Real Estate shows. I love admiring their clothes and houses more than the drama –  I do like the drama though! Hey, I live with boys, hockey, and LEGO. A girl’s gotta have some serious time to herself sometimes!

The only sport I’ve ever played was Ultimate Frisbee. And it was so much fun! I’m 5’10 and my “go-go-gadget arms” sure helped!  I’d love to play another team sport at some point in the future. For now, my only team sport is going for walks with the neighbours or bike rides with my family. Hey, things change when you have small kids. 

I have a not-so-quiet addiction to home decorating. I’m not an interior designer or decorator myself but I’m so inspired by those who are and who have that eye for transforming spaces into lovely homes. 

There’s a fairly large snapshot of who I am. So, tell me about you! Want to see if we’d be a good fit?

About Caroline

LET'S CHAT

Do you have a question? Want to connect over email? Send one to me! Either fill out the form on the right or email me directly caroline @ buildyourbrilliance.com

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